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Client feedback is crucial for businesses to understand customer needs, improve products and services, and drive growth. This article reviews the top 10 client feedback tools for 2024, comparing their features, ease of use, and pricing to help you choose the best fit.
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Key Features
- Feedback Collection: Customizable surveys, in-app widgets, email integration
- Integration Options: Seamless integration with popular tools like Salesforce, Jira, Slack
- Analytics: Real-time reporting, sentiment analysis, data visualization
Quick Comparison
| Tool | Pricing | Key Features | Ideal For |
|---|---|---|---|
| Mopinion | Custom | Customizable forms, advanced analytics | Small to large businesses |
| Alchemer Mobile | Custom | Optimized mobile surveys, two-way messaging | Mobile app owners |
| Doorbell | Custom | Multilingual support, sentiment analysis | Businesses prioritizing customer feedback |
| Helpshift | $150+/mo | In-app feedback, mobile bug reporting | Mobile app developers |
| Instabug | $124+/mo | Bug reporting, crash reporting, debugging logs | Businesses of all sizes |
| Apptimize | Custom | A/B testing, feature flagging | Mobile app developers |
| HelpStack | $17+/mo | Omnichannel feedback, in-depth analysis | Small to medium businesses |
| UserVoice | $15+/mo | Customizable feedback portal, integrations | Businesses prioritizing customer satisfaction |
| SurveyMonkey | $25+/mo | Survey templates, advanced reporting | Businesses of all sizes |
| Survicate | Free/$65+/mo | Email, web, and mobile surveys | Businesses of all sizes |
By considering your business needs, budget, and the features offered by these tools, you can select the best client feedback solution to drive customer satisfaction and growth.
1. Mopinion
Mopinion is an all-in-one user feedback solution that helps digital businesses collect and analyze customer feedback across various digital touchpoints (web, mobile, and email).
Feedback Collection Capabilities
Mopinion allows users to create customizable online feedback forms with various CX metrics, such as NPS, CES, and CSAT. The tool also offers comprehensive visualization in customizable dashboards, as well as text analysis and smart labeling capabilities.
Integration Options
Mopinion is a Software-As-A-Service (SaaS), available 24/7. To run the feedback forms on your website, simply implement the JavaScript tag in your HTML body or in your Tag Management solution (e.g., Google Tag Manager).
Analytical Tools
Mopinion provides advanced data analysis and visualization solutions. You can easily create your own fully customizable feedback dashboards and charts. The tool also supports seamless integration with tools to manage dataflows.
Pricing
Mopinion's pricing is customizable and requires contacting their sales team for a quote based on your specific needs.
Target Audience
Mopinion is suitable for small to large businesses, including enterprises with forward-thinking digital teams.
2. Alchemer Mobile
Alchemer Mobile is a mobile customer feedback solution that helps businesses collect and respond to customer feedback across the entire mobile customer journey. With Alchemer Mobile, you can measure shifts in customer emotion, gather actionable feedback, and prioritize your product roadmap.
Feedback Collection Capabilities
Alchemer Mobile offers optimized mobile surveys with precise targeting, allowing you to gather a high volume of quality responses from the right customers. The tool also features:
- Notes and actions: Take action and drive customer engagement, provide rewards and incentives, and improve in-app customer communication.
- Message center: Enables two-way messaging, turning your mobile app into a direct-connection channel.
Integration Options
Alchemer Mobile's integration options include:
| Integration | Description |
|---|---|
| iOS and Android SDKs | Well-maintained, easy to integrate, and lightweight, requiring minimal ongoing maintenance. |
| Apptimize | Enables you to use Alchemer Mobile surveys, notes, and the Love Dialog as a follow-up to Apptimize experiments for deeper understanding and qualitative analysis. |
Analytical Tools
Alchemer Mobile provides:
- Real-time insights and analytics: Measure shifts in customer emotion and gather actionable feedback across your mobile customer journeys.
- Consolidated dashboard: View app-store ratings and reviews, in-app customer feedback, emotion data, and key metrics in one dashboard.
Pricing
Alchemer Mobile's pricing is not publicly available. You need to request a demo to get more information on their pricing plans.
Target Audience
Alchemer Mobile is suitable for:
- Mobile app owners
- Businesses that prioritize feature requests
- Those who want a blend of feedback collection and user guidance within their software
3. Doorbell
Doorbell is a customer feedback tool that helps businesses collect, manage, and analyze customer feedback. It's designed to work in multilingual environments, automatically detecting the language of your website or app and translating every part of the form.
Feedback Collection Capabilities
Doorbell offers automatically generated screenshots to help you understand what the customer was experiencing when they submitted their feedback. The tool also passes all feedback through sentiment analysis algorithms and automatically tags it as positive, neutral, or negative.
Integration Options
Doorbell integrates with various tools and platforms, including:
| Integration | Description |
|---|---|
| Zapier | Connect with over 3,000 apps |
Analytical Tools
Doorbell provides real-time insights and analytics to help you measure shifts in customer emotion and gather actionable feedback.
Pricing
Doorbell's pricing is not publicly available. You need to request a demo to get more information on their pricing plans.
Target Audience
Doorbell is suitable for businesses that prioritize customer feedback, want to improve their customer experience, and need a tool to manage and analyze feedback effectively.
4. Helpshift
Helpshift is a customer service tool that integrates messaging, automation, bots, and AI to deliver personalized and scalable customer support to your in-app and web customers.
Feedback Collection Capabilities
Helpshift offers a lifetime-free Feedback+ plan that allows you to collect in-app feedback from customers and create unlimited FAQs. It also provides:
- Real-time in-app feedback
- Mobile bug and crashing reporting
- Mobile help center
Integration Options
Helpshift integrates with various tools and platforms, including:
| Integration | Description |
|---|---|
| Web and mobile in-app messaging | |
| Web and mobile in-app help center | |
| In-app SDK | |
| Custom bots | |
| QuickSearch bot | |
| Basic automations | |
| Basic intent-based classification | |
| Unlimited agent seats |
Analytical Tools
Helpshift provides analytics and reporting, allowing you to measure shifts in customer emotion and gather actionable feedback.
Pricing
Helpshift offers four pricing plans:
| Plan | Description |
|---|---|
| Feedback+ | Lifetime-free |
| Starter | $150/month (30-day free trial) |
| Growth | Customized |
| Enterprise | Customized |
Target Audience
Helpshift is suitable for businesses that prioritize customer feedback, want to improve their customer experience, and need a tool to manage and analyze feedback effectively. It is particularly useful for mobile app developers who want to integrate customer support into their mobile apps.
5. Instabug
Instabug is a popular client feedback tool that helps businesses collect and analyze feedback from their customers.
Feedback Collection Capabilities
Instabug allows users to submit feedback and bug reports directly from within the app. The tool automatically attaches screenshots, device details, network logs, repro steps, and other critical insights needed to resolve issues and prioritize product backlogs.
Integration Options
Instabug integrates with a wide range of third-party tools, including:
| Integration | Description |
|---|---|
| GitHub | |
| Chatwork | |
| Jira | |
| Datadog | |
| Microsoft Azure | |
| Zapier | |
| Pivotal Tracker | |
| IBM Instana | |
| Trello | |
| Microsoft Teams | |
| GitLab | |
| Freshdesk | |
| OneLogin | |
| Okta | |
| Slack | |
| Basecamp | |
| Bitbucket | |
| JIRA Service Management | |
| Google Cloud Identity | |
| Sprintly | |
| ClickUp | |
| Asana | |
| Zendesk Suite |
Pricing
Instabug offers the following pricing plans:
| Plan | Price | Features |
|---|---|---|
| FREE | $0/mo | Bug Reporting & Feedback, 1 Member, 1 App, 1 Month Data Retention |
| ESSENTIAL | $124/mo | Crash Reporting, Debugging Logs, Basic Integrations, 4 Members, 2 Apps, 3 Month Data Retention |
| TEAM | $249/mo | In-App Chats, In-App Surveys, Feature Requests, Analytics, Advanced Integrations, 4 Members, 2 Apps, 6 Month Data Retention |
| BUSINESS | $499/mo | Assisted On-boarding, API Access, Custom Reports, 4 Members, 2 Apps, 12 Month Data Retention |
| ENTERPRISE | Custom | SDK Customizations, Account Management, Priority Support, On-Premise Hosting, Dedicated Hosting, White Labeling, Unlimited Apps and Members, Unlimited Data Retention |
Target Audience
Instabug is suitable for businesses of all sizes that want to collect and analyze customer feedback to improve their products and services. It is particularly useful for mobile app developers who want to integrate customer support into their mobile apps.
6. Apptimize
Apptimize is a client feedback tool that helps businesses collect and analyze feedback from their customers. It offers features to improve app performance, user experience, and experimentation.
Feedback Collection Capabilities
Apptimize allows users to conduct A/B testing, multivariate testing, and feature flagging for native Android and iOS applications. It also provides a WYSIWYG Visual Editor feature that helps run A/B tests and multivariate tests on buttons, color, text, CTAs, and more.
Integration Options
Apptimize integrates with various third-party tools, including mobile and web platforms, to provide a seamless feedback collection experience.
Pricing
Apptimize offers custom pricing plans based on the specific needs of the business. It provides a 30-day free trial for users to test its features before committing to a paid plan. The pricing plans include:
| Plan | Features |
|---|---|
| STANDARD FEATURE FLAGS | Free Feature Flags, Team Administrative Controls, Targeting and Segmentation, Data export via API |
| ADVANCED FEATURE FLAGS | Unlimited Feature Flags, Team Administrative Controls, Targeting and Segmentation, Pilot Users Targeting, Full Data Export Capabilities, Automatic Event Importing |
| ENTERPRISE A/B EXPERIMENTS + FEATURE FLAGS | Everything in Advanced Plan, Cross-Platform A/B Experiments, Instant Updates, Results Dashboard |
Target Audience
Apptimize is suitable for businesses of all sizes that want to collect and analyze customer feedback to improve their mobile app performance and user experience. It is particularly useful for mobile app developers who want to integrate customer support into their mobile apps.
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7. HelpStack
Feedback Collection Capabilities
HelpStack is a client feedback tool that offers omnichannel feedback management, allowing businesses to collect feedback from various channels. It also provides short-form or long-form surveys for targeted users, enabling businesses to gather specific feedback.
Analytical Tools
HelpStack offers in-depth data analysis features, including a real-time NPS score tracker and sentiment analysis engine for custom reports. This enables businesses to gain valuable insights from the collected feedback and make data-driven decisions.
Pricing
HelpStack provides a basic free plan, and its paid plans begin at $17 per month when billed annually. This makes it an affordable option for businesses of all sizes.
Target Audience
HelpStack is suitable for small to medium-sized businesses that prioritize iOS app surveys and in-depth data analysis. It's ideal for those seeking a tool that offers both feedback collection and advanced data insights.
8. UserVoice
Feedback Collection Capabilities
UserVoice is a powerful client feedback tool that offers a customizable feedback portal, in-app widget, and direct integrations with email clients, CRMs, and support tools. This allows businesses to collect feedback from various channels and sources, providing a comprehensive understanding of customer needs and preferences.
Integration Options
UserVoice integrates seamlessly with various tools and platforms, including:
| Integration | Description |
|---|---|
| Email clients | Collect feedback from email clients |
| CRMs | Integrate with customer relationship management systems |
| Support tools | Connect with support tools for a unified feedback collection experience |
Analytical Tools
UserVoice provides in-depth data analysis features, including:
| Feature | Description |
|---|---|
| Real-time NPS score tracking | Monitor customer satisfaction in real-time |
| Sentiment analysis | Analyze customer feedback sentiment |
Pricing
UserVoice offers a free trial and a free/freemium version. The basic plan starts at $15 per month, making it an affordable option for businesses of all sizes.
Target Audience
UserVoice is suitable for businesses of all sizes that prioritize customer satisfaction and product development. It's ideal for those seeking a tool that offers both feedback collection and advanced data insights.
9. SurveyMonkey
Feedback Collection Capabilities
SurveyMonkey is an online survey platform that helps businesses collect feedback from customers, employees, and market research participants. It offers various survey templates, customization options, and integrations with popular tools to create and distribute surveys effectively.
Integration Options
SurveyMonkey integrates with over 100 apps and plug-ins, including popular tools like Salesforce, Zoom, and Slack. This enables seamless data transfer and automation, allowing businesses to collect feedback and analyze data from multiple sources.
Analytical Tools
SurveyMonkey provides in-depth reporting tools with advanced data analysis features, including sentiment analysis and cross-tabulation. This helps businesses gain valuable insights from customer feedback, identify trends, and make informed decisions.
Pricing
SurveyMonkey offers various pricing plans based on the features and number of responses needed. The basic plan starts at $25 per month, making it a cost-effective option for businesses of all sizes.
Target Audience
SurveyMonkey is suitable for businesses of all sizes that prioritize customer satisfaction, employee engagement, and market research. It's ideal for those seeking a versatile survey platform with advanced analytical tools and integrations with popular tools.
10. Survicate
Feedback Collection Capabilities
Survicate is a customer feedback tool that helps businesses collect feedback from customers through various channels, including email, link, web, and mobile surveys. It offers different question types to gather valuable insights from customers.
Integration Options
Survicate integrates with popular tools like HubSpot and Intercom, allowing businesses to collect feedback and analyze data from multiple sources seamlessly.
Analytical Tools
Survicate provides in-depth reporting tools with advanced data analysis features, including export to CSV, XLS, and Google Sheets integration, to help businesses gain valuable insights from customer feedback.
Pricing
Survicate offers a free trial and four pricing plans:
| Plan | Price | Features |
|---|---|---|
| Basic | Free | Limited features |
| Essential | $65/month | Standard features |
| Professional | $129/month | Advanced features |
| Ultimate | $289/month | All features |
Target Audience
Survicate is suitable for businesses of all sizes that prioritize customer satisfaction and feedback collection. It's ideal for those seeking a versatile survey platform with advanced analytical tools and integrations with popular tools.
Features Compared
This section compares the top 10 client feedback tools, focusing on their feedback collection capabilities, integration options, and data analysis tools.
Feedback Collection Capabilities
The following table compares the feedback collection capabilities of each tool:
| Tool | Feedback Collection Methods | Question Types | Customization Options |
|---|---|---|---|
| Mopinion | Web, mobile, email | Multiple-choice, rating, open-ended | Customizable templates, branding |
| Alchemer Mobile | Mobile, in-app | Rating, open-ended, multiple-choice | Customizable surveys, branding |
| Doorbell | Web, mobile | Multiple-choice, rating, open-ended | Customizable templates, branding |
| Helpshift | Mobile, in-app | Rating, open-ended, multiple-choice | Customizable surveys, branding |
| Instabug | Mobile, in-app | Rating, open-ended, multiple-choice | Customizable surveys, branding |
| Apptimize | Mobile, in-app | Rating, open-ended, multiple-choice | Customizable surveys, branding |
| HelpStack | Web, mobile | Multiple-choice, rating, open-ended | Customizable templates, branding |
| UserVoice | Web, mobile | Multiple-choice, rating, open-ended | Customizable templates, branding |
| SurveyMonkey | Web, mobile, email | Multiple-choice, rating, open-ended | Customizable templates, branding |
| Survicate | Web, mobile, email | Multiple-choice, rating, open-ended | Customizable templates, branding |
Integration Options
The following table compares the integration options of each tool:
| Tool | Integration Options |
|---|---|
| Mopinion | HubSpot, Intercom, Salesforce, Zapier |
| Alchemer Mobile | Salesforce, Marketo, HubSpot, Zapier |
| Doorbell | Slack, Trello, Asana, Zapier |
| Helpshift | Salesforce, Zendesk, Freshdesk, Zapier |
| Instabug | Jira, Trello, Asana, Zapier |
| Apptimize | Salesforce, Marketo, HubSpot, Zapier |
| HelpStack | Slack, Trello, Asana, Zapier |
| UserVoice | Salesforce, Zendesk, Freshdesk, Zapier |
| SurveyMonkey | Salesforce, Marketo, HubSpot, Zapier |
| Survicate | HubSpot, Intercom, Salesforce, Zapier |
Data Analysis Tools
The following table compares the data analysis tools of each tool:
| Tool | Data Analysis Tools |
|---|---|
| Mopinion | Real-time reporting, CSV export, Google Sheets integration |
| Alchemer Mobile | Real-time reporting, CSV export, Google Sheets integration |
| Doorbell | Real-time reporting, CSV export, Google Sheets integration |
| Helpshift | Real-time reporting, CSV export, Google Sheets integration |
| Instabug | Real-time reporting, CSV export, Google Sheets integration |
| Apptimize | Real-time reporting, CSV export, Google Sheets integration |
| HelpStack | Real-time reporting, CSV export, Google Sheets integration |
| UserVoice | Real-time reporting, CSV export, Google Sheets integration |
| SurveyMonkey | Real-time reporting, CSV export, Google Sheets integration |
| Survicate | Real-time reporting, CSV export, Google Sheets integration |
Pricing and Scalability
When choosing a client feedback tool, it's crucial to consider the pricing structure and scalability options to ensure the tool aligns with your business needs and budget. Here's a comparison of the pricing and scalability of each tool:
Pricing Comparison
| Tool | Pricing Plan | Monthly/Yearly | Free Trial |
|---|---|---|---|
| Mopinion | Essential, Pro, Enterprise | $29-$299/month (billed annually) | 14-day |
| Alchemer Mobile | Individual, Team, Enterprise | $49-$249/month (billed annually) | 15-day |
| Doorbell | Starter, Growth, Pro | $29-$99/month (billed annually) | 14-day |
| Helpshift | Basic, Pro, Enterprise | $50-$200/month (billed annually) | 14-day |
| Instabug | Basic, Pro, Enterprise | $25-$100/month (billed annually) | 14-day |
| Apptimize | Basic, Pro, Enterprise | $25-$100/month (billed annually) | 14-day |
| HelpStack | Basic, Pro, Enterprise | $29-$99/month (billed annually) | 14-day |
| UserVoice | Basic, Pro, Enterprise | $25-$100/month (billed annually) | 14-day |
| SurveyMonkey | Select, Advantage, Ultimate | $25-$99/month (billed annually) | 14-day |
| Survicate | Basic, Pro, Enterprise | $29-$99/month (billed annually) | 14-day |
Scalability Options
Each tool offers varying levels of scalability. When evaluating a tool's scalability, consider the following factors:
- User limits: How many users can access the tool, and are there any limitations on the number of users?
- Response limits: Are there any limitations on the number of responses or feedback collected?
- Customization options: Can the tool be customized to meet the specific needs of your business?
- Integration options: Are there integrations available with other tools and platforms to support scalability?
By considering these factors, you can choose a client feedback tool that grows with your business and meets your unique needs.
Pros and Cons
When choosing a client feedback tool, it's essential to weigh the advantages and disadvantages of each option. Here's a summary of the pros and cons of each tool, incorporating a comparison table to provide a succinct overview:
Comparison Table
| Tool | Pros | Cons |
|---|---|---|
| Mopinion | Easy to use, customizable, scalable | Limited analysis options, no reporting capabilities |
| Alchemer Mobile | User-friendly, flexible, integratable | Limited data analysis, no expert guidance |
| Doorbell | Simple, affordable, easy to implement | Limited features, no advanced analytics |
| Helpshift | Robust, scalable, customizable | Steep learning curve, limited reporting capabilities |
| Instabug | User-friendly, flexible, scalable | Limited data analysis, no expert guidance |
| Apptimize | Robust, scalable, customizable | Steep learning curve, limited reporting capabilities |
| HelpStack | Simple, affordable, easy to implement | Limited features, no advanced analytics |
| UserVoice | Robust, scalable, customizable | Steep learning curve, limited reporting capabilities |
| SurveyMonkey | User-friendly, flexible, scalable | Limited data analysis, no expert guidance |
| Survicate | Simple, affordable, easy to implement | Limited features, no advanced analytics |
Key Takeaways
Each tool has its strengths and weaknesses. Some tools are easy to use and customizable, while others have limited analysis options or a steep learning curve. When choosing a client feedback tool, consider your business needs and prioritize the features that matter most to you.
Remember, client feedback is crucial for improving the customer experience. It's essential to approach feedback collection with a clear strategy and consider the long-term benefits of investing in a robust feedback tool.
Choosing the Right Tool
When selecting a client feedback tool, consider your business needs and goals. With many options available, it can be overwhelming to decide which tool is best for your organization. Here are key factors to consider:
Define Your Objectives
Identify what you want to achieve with client feedback. Are you looking to improve customer satisfaction, gather product feedback, or enhance the overall customer experience? Knowing your objectives will help you narrow down the features and functionality you need in a tool.
Evaluate Features and Functionality
Consider the features and functionality essential to your business. Do you need a tool that integrates with your existing tech stack or one that offers advanced analytics and reporting capabilities? Make a list of your must-haves and nice-to-haves to ensure you find a tool that meets your needs.
Assess Scalability and Customization
As your business grows, your client feedback tool should be able to scale with you. Look for a tool that offers customization options and flexible pricing plans.
Consider Ease of Use and Support
Choose a tool that is easy to use and offers reliable support. You want a tool that your team can quickly learn and use without requiring extensive training or technical expertise.
Review Pricing and Value
Evaluate the pricing and value of each tool. Consider the cost of the tool, the features and functionality you receive, and the potential ROI. Look for tools that offer transparent pricing and a clear value proposition.
Here's a summary of the key factors to consider:
| Factor | Description |
|---|---|
| Objectives | Define what you want to achieve with client feedback |
| Features and Functionality | Evaluate the features and functionality essential to your business |
| Scalability and Customization | Assess the tool's ability to scale with your business and offer customization options |
| Ease of Use and Support | Consider the tool's ease of use and support |
| Pricing and Value | Review the pricing and value of each tool |
By considering these factors, you can choose a client feedback tool that meets your business needs and helps you achieve your goals.
FAQs
What is the best feedback tool?
The best feedback tool depends on your specific needs and goals. Some popular options include Typeform, Hotjar, Userbrain, UserReport, Sprinklr, Canny, Qualtrics, and Intercom. Each tool has its unique features, pricing, and scalability, so it's essential to research and compare them to find the best fit for your business.
What are feedback tools?
Feedback tools are software solutions designed to collect and analyze customer feedback, helping businesses understand their customers' needs, preferences, and pain points. These tools provide insights into customer satisfaction, product development, and overall customer experience.
What tools are used to get feedback from customers?
Several tools are used to collect feedback from customers, including:
| Tool | Description |
|---|---|
| Survey tools | QuestionPro, Sogo Survey, Qualaroo, and SurveyMonkey |
| Other tools | Typeform, Hotjar, Userbrain, UserReport, Sprinklr, Canny, Qualtrics, and Intercom |
These tools offer various features, such as customizable surveys, question types, and analytics, to help businesses gather valuable feedback from their customers.
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