As a modern-day entrepreneur, understanding and utilizing the complexities and capabilities of the digital world is crucial for the success of your venture. Various software applications and tools, particularly Progressive Web Apps (PWAs), have made life easier, streamlined operations, and improved the reach of businesses.
Understanding Progressive Web Apps
Progressive Web Apps are web applications that use modern web capabilities to deliver an app-like experience to users. They are reliable, fast, and engaging. A high-level feature that sets Progressive Web Apps apart is their ability to work offline, or on low-quality networks.
Starbucks
The Starbucks PWA provides an app-like experience that allows customers to browse menus, customize their orders and add items to their carts, even while offline. This PWA has doubled the number of online orders compared to their desktop website, providing an impressive example of the capabilities of a well executed PWA.
Twitter Lite
Twitter Lite is a faster, data-friendly way of using Twitter. As a PWA, it's significantly smaller than the native app, using less data and storage. This is essential for users in regions with expensive data plans or without reliable internet connections.
Another notable example of a highly effective PWA is Pinterest's. Before it became a PWA, the platform saw low engagement with its mobile website. But after the transformation, it reported a 60% increase in mobile-engaged users and a 44% increase in ad revenue.
Uber
The Uber PWA takes a different approach and is designed to run quickly even on 2G networks. Much like the native app, users can select their pickup location and book a ride, all while using minimal data.
Other Examples of PWAs:
Alibaba, Trivago, The Washington Post, and Forbes are other successful examples of entrepreneurs using Progressive Web Apps for their global operations. They enjoy the benefit of higher user engagement, increased conversion rates, and smoother user experience.
Conclusion
If you are an entrepreneur in the digital age, understanding and leveraging the potential of Progressive Web Apps can be a game-changer for your business. They offer the potential for greater reach, increased user engagement, and a more streamlined experience, regardless of the user's internet connection. So give PWAs a whirl, capitalize on their advantages and stand out in the competitive digital landscape!