For fitness coaches & online trainers
You built the audience. Your DMs are eating the business.
Thousands of people watch your content. Then the interested ones hit a Linktree, send a DM, and wait hours for a reply that starts with “hey! so my coaching works like this…” — typed for the fourth time that evening. We build the layer between your content and your coaching: a real site, a funnel that books calls, and an assistant that answers the repeat questions.
The same evening, two ways
Where your 9 pm goes
Most coaches don’t burn out on coaching. They burn out on the admin wrapped around it — the part a system should have been doing all along.
47 unread. Six of them are the same six questions.
- “How much is your coaching?”
- “What time works for a call?”
- “Can you resend my plan?”
- “Where do I log my meals?”
- “Do you do payment plans?”
- “Is the challenge still open?”
Somewhere in that pile is a serious lead who messaged at 2 pm. By the time you reply, they’ve cooled off — or found a coach with a booking link.
The assistant answered all six. Twice.
- Pricing questions get a clear answer and a booking link
- New clients get onboarded — forms, plan delivery, first check-in scheduled
- Routine check-ins collected and summarized for your morning review
- Repeat questions answered instantly, in your tone
- Anything personal or sensitive lands in your priority inbox
- Serious leads booked into your calendar while you trained clients
Your evening goes to programming, your family, or your own training — the things that made you want to coach in the first place.
Follow one lead through your funnel
The leak between “saw your reel” and “booked a call”
Every step below is a place people quietly disappear. The fix isn’t more content — it’s fewer steps and faster answers.
They tap your profile
Your bio links to a Linktree with nine options and no clear next step.
They pick a link
It goes to a payment page, a YouTube video, or a form nobody follows up on.
They DM you instead
The message sits behind 40 others while you're mid-session.
You reply hours later
The moment has passed. “Sounds good, I'll think about it” — you never hear back.
They book… somewhere
Often with a coach whose content is worse than yours, but whose next step was one tap.
Your content did its job at the top of that funnel. Everything we build — booking links, landing pages, lead magnets, follow-up, the assistant — exists to stop the bleeding at every step after it.
Plug my leakRecognize yourself?
Five signs your coaching business is running on willpower
“DM me to start” is your checkout
Every sale depends on you being awake, available and quick. Your revenue has your reply speed as a ceiling.
A Linktree is your website
You're a professional charging premium prices — and the first impression after your content is a free template with someone else's logo.
Your ads point at your profile
Paying to send strangers to a grid, hoping they scroll, tap, read your bio, and DM. Each hope is a drop-off.
Onboarding is a memory test
Forms, PDFs, payment links and welcome messages — assembled by hand, slightly differently, for every new client.
Check-ins are drowning you
At 50+ clients, the weekly check-in cycle alone is a part-time job — before a single lead gets a reply.
Fixed price, fixed deadline
Four ways coaches start with us
Pick the one that matches where you are. Every package is a finished, working system — not a strategy deck.
Coach Launch
For coaches with a real following and only a Linktree.
- Logo + brand kit that matches your content
- One-page site with your story and offer
- Real booking link — no more “DM me to start”
- Payments wired in, Google profile set up
Coach Pro
For coaches with a basic site but no way to capture a lead.
- Everything in Coach Launch, plus a full site
- Lead magnet your audience actually wants
- Welcome email sequence that sells for you
- 30 days of content templates in your brand
Client Machine
For coaches running ads to their Instagram profile and wondering why leads are junk.
- Landing page built around one clear offer
- Lead magnet + email sequence that warms leads
- Ad creatives designed for the click
- Tracking + CRM so you see cost per booked call
AI Coach Assistant
For coaches at 50+ clients whose evenings belong to their inbox.
- Handles onboarding, FAQs and plan delivery
- Runs routine check-ins and nudges automatically
- Escalates anything personal straight to you
- Maintained monthly so it stays accurate
Not ready for a package? Start smaller.
Website teardown video
FreeA personal 10-minute video walking through your link-in-bio and site the way a prospective client experiences it.
Marketing audit
$99We map your whole path from post to payment and send you a roadmap of exactly where leads are leaking.
Booking link setup
$79Replace “DM me to start” with a real booking link on your site, Instagram and Google profile. Done in a day.
Once the machine is running
Where coaches take it next
Questions coaches ask
Before you reach out
I already get clients from Instagram. Why do I need any of this?
Instagram is doing the hard part — attention. The problem is everything after the tap on your profile: a Linktree, a DM, and a reply that comes hours later. A booking page, a lead magnet and automated follow-up turn the audience you already built into scheduled calls, without you living in your inbox.
Will the AI assistant make my coaching feel impersonal?
It handles the layer that was never really coaching: 'what time works for you', 'where do I log my food', 'can you resend the plan'. Your check-in reviews, form feedback and programming stay yours. Most coaches find clients get faster answers and the relationship improves, because your replies stop being rushed at 11 pm.
How is Client Machine different from just boosting posts?
Boosted posts buy views of your profile. Client Machine builds the path that converts them: a landing page with one offer, a lead magnet that captures the email, a sequence that warms the lead, ad creatives built for the click, and tracking so you know your cost per booked call — all wired into a CRM.
What if I only have a small budget right now?
Start with the free website teardown video or the $79 booking link setup. Both are complete on their own — no obligation to buy anything bigger. Coaches usually come back when they feel the difference between 'DM me' and a link that books calls while they sleep.
Could I eventually have my own coaching app?
Yes — that's a real path once your client base and systems justify it. We build custom coaching apps (programming, check-ins, community, payments) and maintain them for you. But we'll tell you honestly when a funnel and an assistant get you 90% of the way for a tenth of the price.
The services behind this page
Dig into what we'd actually build for your coaching business
Let’s create together
Want the free teardown of your link-in-bio?
Send us your Instagram handle. We'll record a 10-minute video showing exactly where prospective clients drop off — and what we'd fix first.