Problem #1
Motivation fades, fast
Wellness runs on intention, and intention decays. Without behavior-change design and gentle re-engagement, users drift away within weeks and the subscription lapses.
Wellness software
Wellness products that change behavior
Wellness only works if people come back — and keep coming back. We build mindfulness, nutrition, mental-health and habit products with behavior-change science, personalization and subscription revenue engineered in, on foundations that respect how sensitive this data is.
Behavior
Change by design
Personal
Tailored journeys
Private
Sensitive-data safe
Recurring
Subscription revenue
Who we build for
Brands and teams turning wellbeing into lasting engagement.
Wellness & mental health startups
Founders building mindfulness, sleep, journaling or mental-health products that need real behavior-change mechanics, not just content.
Coaches & wellness brands
Nutrition, health-coaching and DTC wellness businesses scaling client relationships into an engaging, monetizable product.
Corporate wellness teams
HR and benefits teams that need challenge platforms and engagement programs employees actually participate in.
Content & community platforms
Brands turning classes, programs and community into subscription products with retention and recurring revenue.
The problem
Why wellness apps get uninstalled
The gap between a feel-good idea and a lasting habit.
Problem #2
One-size-fits-none content
Generic programs feel irrelevant. Without personalization, users don't see themselves in the product — and wellbeing is deeply personal or it's ignored.
Problem #3
Trust is fragile
This is intimate data — mood, health, habits. A clumsy privacy story or a leaky architecture doesn't just risk compliance, it breaks the trust the whole category depends on.
What we build
Wellness products designed for engagement, outcomes and trust.
Mindfulness & mental health apps
Meditation, sleep, journaling and mood-tracking experiences with calm, frictionless UX that fits into real daily life.
Nutrition & habit products
Meal planning, habit tracking and coaching apps that turn good intentions into routines people keep.
Personalization engines
Recommendation and adaptive-journey systems so each user gets a program that feels made for them.
Engagement & retention
Streaks, nudges, progress and reflection loops grounded in behavior-change science — engagement that supports wellbeing instead of exploiting it.
Corporate wellness platforms
Challenge platforms, team dashboards and engagement programs that drive real participation across a workforce.
Subscriptions & content
Content delivery, memberships and subscription flows that turn programs and community into recurring revenue.
Selected work
Shipped in wellness, live in the world
What you actually get
The outcomes that make a wellness product a lasting one.
Habit
Behavior change
Engagement loops grounded in real behavior-change design, so wellbeing sticks past the honeymoon.
Personal
Tailored to each user
Personalization that makes the product feel like it was built for one person at a time.
Trusted
Privacy-first
Sensitive-data-safe architecture that protects the intimacy the category is built on.
The process
How we ship wellness products
Understand the behaviorDesign & buildMeasure outcomesNurture & grow
01
Understand the behavior
What change are we driving?
We define the behavior you're helping people build and the moments that matter, then design the product around forming and keeping that habit.
02
Design & build
Calm, personal, private
We ship a beautiful, low-friction experience with personalization and privacy-first foundations, moving fast without compromising trust.
03
Measure outcomes
Prove it works
We instrument adherence, engagement and outcomes so you can show real impact — to users, to buyers, and to your own roadmap.
04
Nurture & grow
Long-term wellbeing
We keep improving the product as your community grows, tuning the loops and content that sustain engagement over the long haul.
Built for engagement and trust
The integrations and tooling behind wellness products people stay with.
Apple HealthGoogle FitStripeRevenueCatFirebaseSupabaseMixpanelBrazeOpenAITwilioContentfulReact Native
Privacy-first architecture and careful handling of sensitive wellbeing data — because trust is the product in this category.
What clients say
In their own words
They designed for the habit, not the download. Our 90-day retention is why our subscription numbers finally make sense.
The personalization made the product feel one-to-one. Engagement went up the week we shipped it.
Our enterprise wellness buyers care about privacy first. Zee Palm gave us a data story we could stand behind.
Common questions
The questions buyers actually ask
How do you design for long-term engagement, not just installs?
We start from the behavior you're helping people build and apply behavior-change design — cues, progress, reflection and gentle nudges — then measure adherence so we can keep improving what makes wellbeing stick.
Can you build personalization into the experience?
Yes. We build recommendation and adaptive-journey systems so each user gets a program tailored to their goals, history and preferences — essential when wellbeing is so personal.
How do you handle sensitive health and wellbeing data?
With privacy-first architecture, careful data minimization and access controls. Where products touch protected health information, we build to HIPAA-aware standards and can sign a BAA.
Can you support subscriptions and corporate wellness models?
Yes. We build consumer subscription products (content, memberships, trials) as well as B2B2C corporate wellness platforms with challenges, team dashboards and engagement programs.
Let’s create together
Building a wellness product people stay with?
Tell us the behavior you want to change and who it's for. We'll help you design the engagement, personalization and revenue to make it last.