Problem #1
Generic messaging
Mass marketing campaigns reach everyone but resonate with few, wasting budget and attention.
Westwood Marketing Group case study
Delivering targeted marketing alerts to the right people at the right place
Community Connect is a marketing alert tool built for Westwood Marketing. It empowers managers to dispatch targeted alerts to users at specific locations, complete with images and links.
Westwood Marketing Group
Location-based marketing alerts delivered to the right audience
An app that makes marketing alerts...
More targeted
More timely
More impactful
The challenge
Reaching the right customers at the right moment
Problem #2
No location context
Businesses could not easily send promotions relevant to where customers physically were.
Problem #3
Clunky manager workflow
Managers needed an easy way to draft, schedule and push alerts with media attachments.
The solution
A location-aware marketing tool that connects brands with nearby customers.
Manager alerts
Send targeted alerts to users at specific locations with accompanying images and links.
Location management
Customers add or remove locations based on interests to personalise their alert experience.
Push notifications
Alerts reach users instantly on their devices based on locations they follow.
Rich media
Attach images and links to make every alert informative and engaging.
Customer control
Users manage their location preferences for a relevant, non-intrusive experience.
Real-time delivery
Alerts are dispatched and received in real time for time-sensitive promotions.
The impact
Smarter local marketing that actually reaches people
Location-based
Targeting
Alerts delivered based on where users actually are
Real-time
Delivery
Push notifications sent and received instantly
iOS + Android
Platforms
Built with Flutter and Node.js
Curious how we did it?